I have always sold my art face to face so all internet marketing is very new and, if I am honest, pretty alien to me. I have read a lot of articles giving advice on how this should be done and, apart from the stuff which is common sense, most of it gives completely conflicting advice.
- Be professional – Be personal
- Don’t tell people what your daily life is like – Let people see what affects your work (My daily life!)
- Show your artwork as your identifier – Show people what you look like in your identifier
- Show your artwork in as many places as possible – Be selective about where you show your artwork
So, what do you do?
I listened on the forums, I looked at other people who were doing it (not just talking about it) and I stopped worrying about doing things and tried it.
What I have done is
- Branded everything the same (Except this blog which I will work out how to do soon!!) so that people recognise my pages when they see them.
- Tried to be personal but still professional
- Listened to everyone but combined that with what I know of selling face to face.
What is the best advice I can give – Be Yourself and realise that you cannot please everyone. Don’t be afraid to try things, although always run the idea by someone you trust to get a second opinion.
Is it working….slowly, but I didn’t expect anything else. My art continues to sell better face to face – more limited edition prints leaving for Arran galleries shortly 🙂 .
This is the favourite at the moment
Machrie Stones, Isle of Arran
And for now, I am going to continue to experiment and see what works and what doesn’t and have fun doing it. I love art, I love creating it and I love seeing and sharing other people’s art. I hope my passion shows in what I do and as long as I keep that I will keep doing what I do.
I would really appreciate your opinions and, remember, during June they could win you £50 to spend in my shop.